Founding GTM Engineer
Revenue from
day one.
Not month six.
I embed with early-stage founders to build pipeline, close deals, and create the GTM systems that replace a full sales hire — for a fraction of the cost.
The problem
Hiring an AE too early burns runway you can’t afford.
Most early-stage founders try to solve the revenue problem by hiring. An account executive who takes three months to ramp, another three to produce, and often leaves before the model is even proven.
You end up with a depleted budget, a gap in your pipeline, and no repeatable process to show for it. I step in as your Founding GTM Engineer — building the revenue engine before you ever need to hire for it.
What I build
A complete GTM engine,
not a patchwork of tactics.
Bespoke ICP & Revenue Motions
Research, data analysis and strategic targeting to identify your highest-converting customer profile — the foundation every campaign is built on.
Hyper-Personalised Outbound
Tailored email and LinkedIn campaigns, powered by deep research and AI tools, crafted to elicit replies and booked meetings — not silence.
Rapid Pipeline Generation
Campaigns live within seven days. Weekly pipeline delivered on a shared dashboard. You see traction fast — no black boxes, no guesswork.
Close & Organic Support
I join discovery calls, assist with negotiations, and provide LinkedIn ghostwriting that generates warm inbound — increasing your close rates by 3–5×.
The process
Four phases. One revenue engine.
Phase 01
Discovery & ICP Definition
Analyse your product, market and existing data. Pinpoint the buyer profile most likely to convert and pay.
›Phase 02
Outbound Build & Launch
Build the playbook. Launch email and LinkedIn sequences. Everything tracked in your CRM or a shared sheet.
›Phase 03
Iterate & Scale
Weekly pipeline review. Refine ICP and messaging. Introduce new channels as the data tells us to.
›Phase 04
Close & Organic Growth
Live call support, deal negotiation, and LinkedIn ghostwriting that compounds into warm inbound over time.
Free resource
The GTM Playbook
for Founders
A practical, no-fluff guide to identifying your ICP, building your first outbound sequence, and generating your first 10 qualified meetings.
- ICP Identification Worksheet
- 7-Day Campaign Launch Checklist
- Outbound Email Templates that actually get replies
- LinkedIn Outreach Framework
No spam. One useful email after download.
Why work with me
Enterprise pedigree.
Founder empathy.
I’ve sat on both sides of the table — and I know what it costs when GTM fails early.
$10M+ Closed
Over 13 years of enterprise deals across IBM, Carta, and high-growth startups. I know how buying decisions actually get made.
Certified Frameworks
MEDDICC, Challenger, and Sandler certified. These aren’t decorations — they’re the discipline behind every campaign I run.
Modern GTM Stack
Apollo, Clay, Instantly, Smartlead, and OpenClaw. AI-powered tools that compress weeks of research into hours.
Founder-Led
I’ve founded my own company. I understand the constraints, the pressure, and what it means to spend budget carefully.
Speed to Pipeline
First campaign live in seven days. You’re not waiting months to see results — qualified meetings arrive in week one.
Transparent Reporting
Every metric lives in a shared dashboard. No black boxes — just weekly numbers you can make decisions from.
Pricing
Predictable cost.
Measurable return.
One flat retainer replaces a hire that would cost you 10× more and take six months to ramp.
30-day opt-out guarantee. If you’re not seeing pipeline movement in the first 30 days, you can walk away. No lock-in, no awkward conversations.
Monthly retainer
- ICP research & definition
- Outbound email & LinkedIn campaigns
- Weekly pipeline dashboard
- Discovery call & close support
- LinkedIn ghostwriting (warm inbound)
- Optional performance upside on deals
Audience-matched CTAs available for early-stage, growth, and established teams — ask on the call.